AI Product Manager

About Kickoff

Kickoff is redefining fitness and preventive healthcare.

We’re the first platform to offer 1-on-1 personal training covered by insurance, removing cost as a barrier to life-changing health outcomes.

Our product combines real human coaching with AI-powered software to help people improve their exercise, nutrition, sleep, habits, and long-term health. Clients work with expert coaches through video calls, messaging, personalized programs, habit tracking, and real accountability — often at no out-of-pocket cost.

Kickoff creates value for every side of the healthcare system:

• Clientsget personalized coaching that helps them get healthier.
• Coachesbuild stable, high-earning careers with powerful technology that makes them more effective.
• Payers(aka health insurance companies) reduce long-term medical costs by helping members prevent disease before it becomes expensive.

We’re at an inflection point: Scaling quickly with 8-digit revenue, expanding insurance coverage, and building AI systems that can make high-quality health coaching radically more accessible.

If you’re excited by AI that helps real people, a massive healthcare opportunity, and a mission-driven team moving fast, we’d love to meet you.

The Role

We’re looking for an Senior AI Product Manager— someone who combines product taste, user empathy, strong technical judgment, AND the ability to build with AI coding tools.

This is not a traditional Product Manager role. You should be able to own problems end to end with AI. You can talk to users, identify high-leverage problems, design thoughtful solutions, write requirements, build prototypes with AI tools, ship production features with AI tools, and move dramatically faster than a 2025 PM.

Your superpower is shipping insanely fast using AI: research, design, implementation, testing, debugging, QA, and iteration.

You’ll own major parts of the Kickoff product experience and help define how AI transforms fitness, wellness, and preventative health.

What You’ll Do

• Use AI and agentic harnesses in every part of your work, allowing you to ship faster and expanding the product surface where you can make an impact.
• Own product areas end-to-end: discovery, user research, prioritization, specs, design direction, implementation, QA, launch, and measurement.
• Build delightful consumer and coach-facing product experiences across web and mobile surfaces.
• Work directly with coaches and clients to understand pain points, workflows, and opportunities.
• Develop AI-powered features that help coaches deliver better, more personalized guidance.
• Improve our ability to personalize workouts, nutrition recommendations, habits, sleep interventions, and behavior-change support.
• Build systems that identify meaningful patterns in client data, including workouts, meal logs, messages, habits, and wearable data.
• Define clear success metrics, test plans, and evaluation frameworks for AI-powered product features.
• Contribute to a high-agency, in-person NYC team obsessed with helping people get healthier.

Example Problems You Might Work On

• How can we help a coach instantly understand what happened with a client in the last day and what to do next?
• How can we generate workout recommendations that adapt over time based on adherence, injuries, preferences, goals, and progress?
• How can AI help coaches give better meal-log feedback that actually changes behavior?
• How can we detect early signs that a client is losing motivation and help the coach intervene?
• How can wearable data inform better guidance around sleep, recovery, workouts, and mood?

What We’re Looking for:

• You are an AI-native builder, building incredible products that users love at high speed using AI and agentic tools every day.
• You have at least some past exposure to coding and are very strong with AI coding tools.
• You can move from user interview to prototype to production-quality implementation quickly.
• You are excited by fitness, wellness, nutrition, behavior change, preventive health, and healthcare.
• You are motivated by helping people improve their lives in measurable ways.
• You are high-agency, low-ego, and comfortable operating in a fast-moving startup.
• You’re excited to work in person with a tight-knit team in NYC.

Bonus Points

• You’ve built health, wellness, fitness or other relevant consumer products with excellent UX.
• You have experience improving LLM outputs over time with evals and fine tuning.
• You have strong design instincts or experience using AI tools for wireframes, prototypes, and visual exploration.
• You’re active in the NYC tech/startup community.
• You’ve been a founder or early startup employee.